This is era of globalization where one can use whole world as targeted market regardless of color, origin or nation.
So, you need a medium that could represent you globally. www.(company name).com is the medium that has substantially bloomed in contemporary cyber era.
Yes, everyone even an individual is now realizing the necessity of own website.
• It is not possible for you to interact with every individual so your website does this task and speaks everything to the world whatever you want to speak or convey.
• Besides that, it enables others to show their interest in your business.
• This single platform is good enough to show you multi ways of representation viz. Text, Image, Audio, Video, Animation and graphics.
• The first and foremost fact: You have a website; it means that you have become a part of e-commerce.
• Being a part of e-marketing is absurd if you are not an active member. In other words, your visibility for web surfers means a lot for your business.
• You have to make your web site search engine friendly to make it accessible for your potential clients.
• There are specific criteria of search engines and your web site must fulfill those measures to achieve high ranking in the page.
Now, let’s explore expectation of our business fraternity from our business centric websites.
• 24×7 support: – e-commerce means commerce in global market and global market never sleeps. So, you must be accessible 24×7. There must be such features in your web site which can make you accessible for your global clients. For instance, you can provide instant interaction facilities through chat and mail.
• Strengthening Legitimacy: – Legitimacy is a very sensitive issue. There is no short-cut formula to establish it. All you need to create more interactive features like chat and mail. You can provide your company report and mega success or project on your website. Press-Release and Forum activity also strengthen your credibility.
• Research and analytic tools: – you can use certain software, coding or programming on your web site. It will track visitors and provide you adequate information to understand their basic purpose. Such things may be quite handy in enhancing quality of the website.
• Lucrative aspect: – If your web site is successfully drawing huge inflow of web traffic then this is ideal situation to explore the most lucrative aspect of your web site. You can use adsense and banners to make money. Even, with the help of web designers; you can allow others to pay and add advertisements in form of audio and video format. So, it is really a very lucrative aspect of web site.
Thus, website for your organization is a serious concern for you. Simply registering a domain name of web site for your organization or just for the sake of formality developing a website can not be effective. So; make your web site worthy with the help of search engine optimizers and professional web designers, use latest technology to make it more vibrant. There are numerous technical aspects adjoining with your website.
• Make sure that layout of your website is spreading the aesthetic fragrance of your core business.
• Navigation must be user friendly.
• Regularly updated contents on your web site must be incorporated with quality and most demanding keywords or key phrases.
• Suggest your web designer to use external CSS (cascading style sheets) because it makes the HTML coding more concise.
• If your website is equipped with CMS (content management system) then check out few important things like, (i) flexibility to use different templates for different sections and pages, (ii) flexibility of using title and meta tags for different web pages, (iii) option for generating static HTML pages rather dynamic pages because search engines are not good with dynamic pages.
Such precaution helps your website in proper indexing in search engine.
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